Feeds for Veretekk Bully Pulpit Archive Blog [This blog is an archive of weekly Veretekk Bully Pulpit emails. ]
1. It's Work Shop Day at V2
The Veretekk Marketer
"It's Work Shop Day at V2"
WORKSHOPS
By now you have discovered the new paradigm shift with Veretekk putting on Web Conference Seminars. This will become a standard within Veretekk, reaching out to the masses on the Internet and making available our wisdom and experience from our own perspectives which is exactly how it is for all of us. We all have our own unique way of seeing things.
This is a good thing to get different perspectives form others especially in these conferences. Who knows, eventually you will be hosting these web conferences yourself. I have seen these rooms fill up with up to a thousand people hungry for knowledge and I have seen other rooms filled to capacity 24 hours a day as a social seen. Go figure.
The Internet is a massive experiment in action. To be successful you have to stay engaged with it and realize the learning curve is infinite and exponential. So in that spirit lets get on with it.
To compliment the seminars I am now producing "WorkShops". Unlike the seminars, workshops are focused on a set of steps to learn a skill from a particular function within the system, Workshops are 1 hour long. The first 30 minutes are the lessons and the last 30 minutes are for questions and answers and over view and demonstrations, etc.
These events are recordable and may also be recorded by the teacher giving the workshop to be published via the Veretekk Back office in Resources where an archive of workshops will be made available.
This is not a Public Event and you must be logged in to attend. Please be on time.
Thursday 10am May 17, 2012 PST Hosting: Setting up ewav.net to run your Verepress. Yes even though VerePress is not launched, at this meeting you will have access to the files (2) and instructed how to configure this powerful alternative to Wordpress. Access to these files will only be available at this meeting until we launch this service. Don't miss out.
Thursday 12pm NOON May 17, 2012 PST. Sequential mail set. How to build a series of auto responder emails and set them up in your V2 system. I will be demonstrating using an edit manager (MS Word) and a text editor (Edit Plus) and the V2 Sequential system.
Thursday 3pm May 17, 2012 PST. Setting up Mail Groups (A campaign for your site) utilizing the sequential mail set and building a capture page with the form code. See you tomorrow,
Thomas Prendergast
CEO
Veretekk.com, Inc.
To join the conference, just just go to Veretekk™ system scroll down to the bottom for the calendar. Login there.
Special Edition Meeting
Thursday, May 17, 2012
10am, 12pm noon, 3pm PST
Sincerely,
Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)
2. V2 Integration 3 Hour Seminar
The Veretekk Marketer
"V2 Integration 3 Hour Seminar"
All are welcome. No registration required. Easy seminar access.
Just go to the V2 website scroll to bottom for public access.
Thomas Prendergast
Veretekk CEO
This Wednesday at Noon (May 16, 2012) at 12pm noon PST I will be hosting a special open house for the newly subscribed and seasoned members of Veretekk.
This event will cover the V2 Integration capabilities that have recently become even more powerful than ever. (And you can plagiarize this you have my permission)
Integration
You are hearing a lot about integration within Veretekk especially with the launch of V2. But most people do not fully grasp the term and how it plays in V2. Let me try to illustrate this powerful aspect of V2.
in·te·grate
[in-ti-greyt] Show IPA verb, in·te·grat·ed, in·te·grat·ing.
verb (used with object)
1.to bring together or incorporate (parts) into a whole.
2.to make up, combine, or complete to produce a whole or a larger unit, as parts do.
3.to unite or combine.
A note about my background and experience: I started into Marketing at a very young age. In a thumbnail, I was born to be an artist. My parents were horrified about this claiming that artist starve to death. This freaked me out. So I bought many books on marketing art and marketing in general. One of those books, "Confessions of an Advertising Man", by David Ogilvy I purchased in 1980. That book changed my life. In 1984 Soon after I acquired my first computer and the quest to merge was on.
I coined the term back in the 90s as Data Base Marketing, but today, with the advent of a progressing Internet, and related technologies, what was a tactical or strategic action in the 80s today is represented by a digital counterpart.
Today's Internet Marketer is by far a lot less qualified to be in marketing than his counterpart 20 years ago. Today one can just claim to be an SEO master or an Internet Marketer simply because the information to discover the basics and intricacies to do so are at everyone's fingertips. This does not diminish the effectiveness of today's marketer over the marketing agency of 20 years ago, it just establishes that things have changed on a massive scale.
20 years ago it took a Marketing Department to accomplish what most Internet marketers set upon themselves to do today on their own. (This is why so many fail and/or have a chronic case of ADD; Attention Deficit Disorder). NOTE: "I suffer from this myself"
The marketing tools of the Internet, the ability to measure results, the ability to research on the Internet is a dream come true to a seasoned and long time experienced ad man as myself. But it also brings with it a serious risk potential and that is the undertaking of keeping track of and updating each of the aspects that compromise Internet Marketing today.
Back before the Internet an ad agency had many people for each respective responsibility, one department for sending direct mail, another for tradeshows and conferences and yet another for display advertising and printed material, press releases, radio ads, conventions, etc.....
This is why the majority of Internet marketers are tactical (focused mostly on one aspect like SEO) instead of being strategic, having a full focus of research, analysis, multifaceted campaigns using all the tools required for full scale Internet marketing, keeping it organized and processing the constant information caused by such a campaign.
Tools ie:
- Hosting for domains and websites
- Auto responders email for follow-up communications
- Web Conference Rooms for live meetings, educational seminars, training connecting.
- SEO systems, back links, authority sites, forums, blogs, etc.
- Display advertising
- A social networking system and management
- Lead generating systems or resources for a steady inventory of leads.
- Contact data management system, calendars, reminders component.
I have seen competent SEO marketers run from one domain to another, buying more domains and creating sites just for posting more content on pointing to other sites pointing to other sites creating a mass of gibberish that at best might increase an Alexa ranking to some degree but never really amounting to anything but time wasted.
This same phenomena can be seen with many people on the Internet running from one business idea or opportunity to the other. With no clear-cut objective, this is why most Internet marketers fail.
When you integrate the entire process, from research analysis (keeping track of that), keyword analysis, targeted content, pre written letters ready for your sequential mail auto responders, team building with a symbiotic group, videos and audio animations and screen captured demos, capture pages (tested with your group in our Bull Pen: focus groups increase the overall effectiveness of design and strategy), blogging and other partners in your group blogging on your behalf, back linking strategies and keeping track of the thousands of authority site memberships for additional effect, ratings with Google Page ranks and Alexa ranks and tracking that, traffic tracking, running display ads and managing that, running Google adsense ads, Facebook Ads etc and tracking, radio ads and cableTV ads. Whew!
All of this seems very overwhelming to accomplish 'on your own'. However the very core of Veretekk and it's services and benefits allows you to run full throttle professional campaigns like this without resorting to hiring an agency to do it, or having a dozen or so unrelated services in an attempt to run something akin to this on your own
This level of marketing is what you will see from top income earners and the very successful among the halls of the top ranked members of Internet Marketing. This is the "why" for why we built Veretekk.
It is called integration. The entire Veretekk system is completely integrated so you can ramp up and run a far more effective marketing campaign. Ad to this the Market Manager and the fact that V2 social network element gives you the added benefit of building a symbiotic group to make your efforts that much more powerful.
Next article will focus on V2's symbiotic qualities and benefits.
sym·bi·o·sis (s m b - s s, -b -)
n. pl. sym·bi·o·ses (-s z)
1. Biology A close, prolonged association between two or more different organisms of different species that benefits each member.
2. A relationship of mutual benefit or dependence.
This Wednesday May 16, 2012 at 12pm NOON PST I will be conducting another 2-3 hour seminar on Integration, Veretekk and V2 and why you need the Gold system and the new Marketing Manager (Platinum Control Panel) if you really want stellar success on the Internet. IT'S OPEN HOUSE. Don't forget to promote it!
Thursday I will be conducting three (3) workshops that you can record in the Veretekk system (not a public event). You must be logged into your Veretekk account to join these workshops.
Thursday 10am May 17, 2012 PST Hosting: Setting up ewav.net to run your Verepress. Yes even though VerePress is not launched, at this meeting you will have access to the files (2) and instructed how to configure this powerful alternative to Wordpress. Access to these files will only be available at this meeting until we launch this service. Don't miss out.
Thursday 12pm NOON May 17, 2012 PST. Sequential mail set. How to build a series of auto responder emails and set them up in your V2 system. I will be demonstrating using an edit manager (MS Word) and a text editor (Edit Plus) and the V2 Sequential system.
Thursday 3pm May 17, 2012 PST. Setting up Groups (A campaign for your site) utilizing the sequential mail set and building a capture page with the form code.
Friday 12 pm NOON May 18, 2012 PST. I will be conducting an open house seminar on the virtue of V2's symbiotic nature and benefits. This is a must attend meeting if you really want the incredible power of V2 working for you. An Automated Online Marketing System since 1995. is now called Marketing Integration.
Next up I will expand on the word "symbiosis".
Thomas Prendergast
This will be posted on my blog(s). This is an example of a well thought out writing, as I am talking direct to you, not to some Search Engine robot. The purpose of my letter to you is to share my knowledge, thoughts and feelings with you. It is a distant concern that this will also engage in building better SERPs for me. What's that? Stop with the techno babble? Oh, SERPs mean (Search Engine Results Pages). Getting top placement on the search engines is a breeze by the way with Veretekk.
Thomas Prendergast
CEO
Veretekk.com, Inc.
To join the conference, just just go to Veretekk™ system scroll down to the bottom for the calendar. Login there.
Special Edition Meeting
Wednesday, May 16, 2012
12pm noon PST
Sincerely,
Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)
3. The Marketing Powerhouse Seminar
The Veretekk Marketer
"The Marketing Powerhouse Seminar"
Thomas Prendergast
Veretekk CEO
This Friday (May 11th, 2012 at 12 noon PST) we will spend a considerable time exploring the Market Manager and why we built it and what it means to you.
But before we get into that may I make a suggestion for your benefit? You see our seminars are now open to everyone including non-Veretekk subscribers. Take these articles from our blog or this email and use them to alert your leads databases, your blogospheres and post to your social networks and forums inviting them to your website to easily join our seminar for no cost or need to register.
The new V2 system will know they came from you and will identify them as a visitor from your site in the conferences. This is genius level marketing and it is now in your hands. Need to understand these concepts better, come to my seminars.
Commanding the top 1000 authority sites listed on Alexa and managing them for your benefit at your fingertips whenever you need to. Come to my seminar.
Do you understand what an absolute powerhouse marketing benefit this is especially when you add it to the V2 standard flotilla of authority sites already at your finger tips? Come to my seminar.
A Marketing Manager position in a top rated Ad Agency runs around $300k to $500 k per year to hire. Marketing Manager positions usually require a total knowledge and understanding of the job of managing the magnitude of contacts, developing strategically relationship, handling the ongoing job of running ad campaigns and accessing the data of every campaign and being able to determine the effectiveness of each campaign. Not to mention a 6-year Masters degree in Marketing.
So we built one. We built the equivalent of a Marketing Manager into the V2 Market Manager. It does just about everything a live human Marketing Manager does except it doesn't require sick leave or two weeks of vacation pay.
This "Market Manager" aka "The Platinum Control Panel" has significantly evolved since we first developed it. Originally developed to manage multiple Veretekk systems it has come a long way and if you have one or have considered getting one come to these seminars.
If you have no idea what a Market Manager is or have no direct knowledge of what Veretekk is come to these seminars, if, you want to increase your knowledge of the nature of Internet marketing, develop a different perspective and increase your abilities to succeed.
As the old saying goes, "Knowledge is Power".
If you are a Veretekk subscriber you also need to be aware that I am about to unleash my marketing on Veretekk virtually for the first time since Veretekk started. What you need to be aware of that when I market Veretekk I promote the root domain. When we send business to the root domain it distributes those "leads" equitably among our Gold subscribers.
I am preparing to send 10 million email notices out to a legitimate mailing company that guaranties excellent delivery to their lists.
Sending 10 million emails and we get a 20% open rate that is 2 million emails opened. The company guaranties at least a 75% open rate.
Of those 2 million 10% actually go to the site. That is 200,000 site visitors.
Of that 200,000 5% signup, that is 10,000 new Silver members all distributed to our Gold subscribers.
Of that 10,000 20% upgrade to the 30 day free trial, that is 2,000 Gold free trial upgrade and of that 50% continue with that system, that is 1000 paying Gold accounts that may wind up underneath you if you have a Gold account.
This campaign launches within weeks. This is literally just the beginning. V2 is going to explode.
But wait there is another angle to this campaign. Those members in our V2 Bull Pen will be an integral part to another aspect of this campaign. As you know repeated exposure in marketing seriously increases response. We are going to co-op this campaign with many of our Bull Pen members with a series of different marketing emails so this emailing occurs daily across these services databases over a period of 30 days exposure.
You will want to be part of this. If you are not a member of our Bull Pen you are invited to join.
The V2 Bull Pen http://veretekk.com/2/group.php?id=413
How to command and control the top 1000 Alexa ranked systems for your marketing advantage!
Now lets get to the good stuff. Building a huge Authority site list that you manage with the Market Manager. I will be spending several hours demonstrating how this is done effectively and how it is easily managed for Blogs, Forums, EDU sites, Social Networks, Social Book markings, Social marketing systems, etc.
http://www.kobashicomputing.com/the-top-1000-alexa-ranked-websites-with-google-page-rank
In conclusion:
We are going to teach you how to be self reliant in the face of the greatest challenges we have ever faced. That is the mission of Veretekk of V2. To be self-reliant by having the tools, the society and the support of V2. Liberty, that's our calling. Do you hear it? We do!
Come to my seminar. Invite your sphere of influence. Post the seminar invite everywhere you can. Lets see this visitor system work!
Thomas Prendergast
CEO
Veretekk.com, Inc.
To join the conference, just login to your Veretekk™ system. After logging in scroll down in your dashboard to the bottom for the calendar. Join the seminar there.
Special Edition Meeting
Friday, May 11, 2012
12pm NOON PST
Sincerely,
Mike Darling, President
Thomas Prendergast, CEO
Veretekk.com, Inc. (Veretekk™)
4. All about Marketing
The Brick and Mortar Bull Pen
Did you know almost all successful marketing campaigns start out in the Bull Pen? Do you know what a Bull Pen is? I do, because I used to own an ad agency. I am sure many of you reading this are somewhat new to or mystified by the real marketing process. It is not sending or post ad messages to buy your product or service or join your latest get rich quick program. But from where I sit, that is what most self proclaimed Internet marketers do.
All professional ad/marketing and product/software development comes from the Bull Pen. A Bull Pen is comprised of a group of people from a wide spectrum of levels and profession/education into a conference room. The common thread is these people are a loose nit group that is somewhat familiar with the product/service being discussed.
Our Bull Pen had the account executive(s) for the client, the marketing Director, the Art Director, maybe a few designers, even the receptionist and the shop manager included. We would start out by identifying the obvious objective. We need to establish sales, increase sales or establish branding for this product/service/software etc.
The entire group has equal input and is usually directed by a leader. They can last for hours or be especially dynamic and the concept is identified within minutes. This is how we identify keywords, markets and campaign concepts. It establishes a place to begin. It gets everyone looking at the project from the outside in.
At times after several potential concepts are established we would make up several illustrated story boards or reports and then hire a small unrelated focus group that fit the demographics of the targeted market group we felt was effective then get their objective reaction to several of our potentially targeted campaigns.
This would help us get a really good perspective of a solid campaign. Then the marketing and creative team would go to work creating a much more developed presentation for the proposed marketing strategy based on intensive research and development of a final draft.
Again we would convene the Bull Pen members and hash out again. This process almost always gave us excellent direction, kept us honest to the strategy and produced measurable results.
At Veretekk, we make it our goal to teach real marketing principles and techniques so our subscribers achieve real measurable results conducting a real campaign that works. What works? Measurable results with measurable income in direct relationship with the amount of effort put forth implementing the campaign strategy exactly as it is mapped out.
If your marketing efforts keep coming up short, ask yourself, are you just out there on your own conducting a ad campaign and getting no results at all? More than likely, it is because you’re “on your own” and you had no idea how the big guys did it. You will never succeed just sending out pre written ad copy via your email, FB, Twitter and ad placement. It takes a team. Join the team at Veretekk’s Online Automated Marketing system Bull Pen group.
